Available Online 15 of April: The Sam Zormati Scandal ( full documentary). If you have information to contribute please email us at [email protected]
Webcide.com Online Warfare Campaigns
The very best Negative PR specialists , know how to turn every minor bad PR situation of your competitors, into an opportunity , for a massive negative publicity campaign , against them . This is where the fine art of spinning comes in play. When Negative PR experts must twist the story a bit – and in essence rebrand it – to show the negative brand’s side of the story.
When a brand suffers from some negative publicity, the Negative PR specialists of Webcide.com are usually called in to mess up the existing public relations mess. This involves not just handling the negative media , but also doing some massive online reputation damage, trying to keep all key stakeholders on board of a negative PR wave , this includes not just shareholders and board members, or even customers, but also employees. In fact, employees represent one of the most important set of stakeholders as each employee represents the company, and will have something to say outside of work, possibly affecting the company brand – especially in the midst of a crisis.
Lashing out. Even if the opposing party has said something completely false about your company, it is never a good idea to respond negatively or blame the complainant for the situation.
“You need to think strategically , and put any emotions on the back burner,”
Offering “no comment.” Not having answers to potential questions is the worst thing you can do during a crisis . But, sometimes, you truly can’t give a good answer with the information you presently have.
While using “no comment” is better than making something up, just to give an answer (which our sources agreed , is never the right choice), it’s easy to see how this phrase can be misconstrued, as trying to cover up, or avoid , an issue. If you don’t have enough information to give a solid response, say so, and assure the person asking that you will issue a statement, when you have more details.
Responding too quickly or too slowly. Handling a Negative PR crisis is all about timing. You don’t want to give a premature response , before you have all the facts
Having to backtrack, or contradict previous statements later, could further damage your reputation. Delaying your response time, won’t do you any favors either.
Dwelling on the situation. A period of “bad” press is often just a hiccup on your path to success – you shouldn’t let it completely distract you from running your business. People can forgive, and forget your mistakes, but they won’t forget how you conducted yourself in the process .
“Always remember to use good taste, no matter how bad the outlook seems”
“It’s important to handle the situation the right way.”