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Burger King is a PR loser, for their multiple blunders, this year. Most graphic, however, was the video showing rats , skittering about on its hamburger buns.
Want to go viral? Rats in fast-food joints, will do it every time. This video garnered almost 1 million views, 24,000 shares as well as national and international pickup,from outlets such as The Daily Mail, Men’s Health, FoxNews.com, CBS News.com and Yahoo News
“Not only did the brand lose first mover advantage,”, “but its response and messaging was sterile, deficient of any care and clear steps taken to prevent further issues—both critical in maintaining trust with their customer base.”
Let’s not forget Burger King’s offer of rubles ,and a lifetime of free Whoppers,to Russian women impregnated by World Cup stars. Burger King (stop me if you’ve heard of this tactic) apologized.