How to Remove and Bury Negative Search Results Online

How to Remove and Bury Negative Search Results Online-FREE OF CHARGE ONLINE REPUTATION MANAGEMENT

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Remove #FakeNews from the Internet: Clean up permanently your online reputation and remove, all types of negative Google search results including, bad press, articles, blogs, reviews, court, police and arrest records, mugshots, court filings, court decisions, bankruptcy records, images, videos.

Did you Google yourself or your business recently and find the front page of Google filled with unfair, falsified or negative search results? If so, you’re not alone. In fact, nearly have of adults in the United States say the results aren’t positive when the Google themselves.

In an age where at least 83% of people trust what they find online more than what they’re told in person, negative search results can have a massive impact on your life and your success.

The implications of negative items popping up in Google searches are far-reaching. Did you know that an increasingly lower number of consumers visit a company’s website after looking it up on Google? Or that 97% of people look online for information about local businesses? Even friends, family and first dates often search for a person they know in person, just to see what they can find.

If you have negative results coming up when you google yourself or your business, you’ll be better off dealing with them sooner rather than later. The longer these pages stay online, the more damage they can do.

These ten tips for dealing with negative search results can help you address your reputation now to protect your name tomorrow:

Create and Manage Social Media Accounts
Social media accounts tend to rank high on search engines because they’re consistently popular among internet users. By creating and managing your own social media accounts – under your personal name or that of your business, depending on your focus – you can start filling the front page of Google with content you control.

This allows you to begin pushing negative search results off the first page in a process known as suppression. Because over 75% of people will never look past the front page of search results, the visibility of negative items is reduced significantly if you push it to page two. Page three is an even safer bet.

Social media sites you need to focus on will vary by your reputation needs, but Twitter, LinkedIn, Facebook, Google+, Foursquare, Digg and more are all viable options. Each account should contain positive, current information about you indicative of the image you want to create.

To manage these accounts, you’ll want to post regularly, participate in groups, discussions, and forums relevant to your personal brand and otherwise use them as much as you can.

Comment and Actively Participate in Conversations

Through your new social media accounts, you’ll be ready to comment and actively participate in conversations to get your name on more sources. This creates more search results for Google to pull from and can help suppress negative search results so they’re off the front page.

Understanding Google when burying content
When you type something into a Google search and hit enter, you’re instantly directed to hundreds, thousands and millions of results, broken down into pages and text snippets linking you to external web pages that are in some way directly related to whatever it is you typed into Google.

Google is a system of yellowpages, directing you to millions of page suggestions that could possibly answer your search term. Google does a lightspeed read of the web, and does it’s best to answer your question. Pretty amazing isn’t it?

Out of those 2 trillion searches a year, 750,000,000,000 will find their answer on the very first page of Google search results.

When someone types your name into Google, you can imagine how important that first page of search results is to your reputation.

Source: Association of Internet Research Specialists

Why is burying negative search results so important
What happens when you type your name into Google and you immediately see a link, or a few, to some very unfavorable and negative search results that could potentially tarnish your online reputation and stagger your success, and even sever your from important relationships and opportunities?

Personal Reputation
Applying for a new job
Applying for a college admission
Personal networking
Exceeding in your career
Dating
Business Reputation
Establishing your personal brand
Making new client relationships
Nurturing current client relationships
Business networking
Online reviews

Source: Moz

In this day and age, your online reputation is incredibly important to any working professional or business looking to succeed. Just as easy as it is for us to find information online, outside entities can create and publish content online that could be very harmful to one’s online reputation.

Sometimes, things we post from years ago can somehow find their way back to current news, and be misconstrued and blown out of proportion into fake news.

Unfortunately, the internet is an open range for anyone with a wifi connection. Likes, tweets, posts, pictures, updates and soundbites can be twisted and turned into something that can very well turn into a serious matter and wreak detrimental havoc.

What is a search term?
In order to be able to bury any negative online search results, you need to understand what your search term actually is.

If you are interested in your personal search results, your search term will be your full name, or any name that people associate with your entity. If you are looking to work on your business’s search results, your search term will be your business name.

How Google understands search terms
Google reads your search term on the web and finds the most relatable sources that can be filtered to Google search results. The most prevalent and best performing articles will be at the top of your search when you hit enter, followed in descending order flowing down into the first page, second page, and so on.

The more your name is mentioned, the performance and optimization of the content, relevance and date published are all considered when Google chooses which articles to best match your search term, which in this case is your name or business. This is also known as SEO or search engine optimization.

How to bury negative search results
Now that we know how pages and search results are ranked, we can now grasp how to create our own content based on Google’s guidelines to help bury, suppress and push down those links to negative results.

Your mission is to take control over what Google is choosing to be the best result matches for your name or business. In order to do that, there are several helpful ways to create new avenues of information for search engines to read and create new matches between results on the web and your search term.

Remove unfavorable results if possible
I know we’re talking about burying and suppressing negative content, but it’s important to consider the ability to remove any outdated or unfavorable images, posts, links, comments, tweets, etc. that might read as a supporting document for any negative results.

For example, if you are trying to clean up your online image results, it’s in your best interest to go through all of your social media accounts and make sure there are no pictures that could be misconstrued to support a result that might paint you in a bad light.

Perhaps someone posted several pictures of you from a night out where you had a little too much fun. Now those pictures are circulating and getting more views, and before you know it they’re on your first page of Google results.

The more eyes on the article, the higher it will rank. That’s not always a good thing when those eyes are on something you don’t necessarily want people seeing. When in doubt delete it if you can.

Utilize social media accounts
Speaking of social media, creating and updating social media accounts can also be a great tool in suppressing negative search results. The more accounts you create, the more avenues you build to create a network for yourself.

The most important aspect of utilizing social media is to fill out your profiles fully and truthfully, incorporate your search term throughout that profile, and use it to your advantage based on your own interests, hobbies and topics you are knowledgeable in.

A few platforms to consider:

Linkedin
Facebook
Tumblr
Twitter
Pinterest
Instagram
Make your own website
Now this might seem daunting at first, but it’s not as scary as you might think. Building a website for yourself is an incredible way to publish rich text that incorporates your search term throughout the site, telling Google “hey, this is really what [insert name] is all about. This is who they are, what they do, this is their past work, these are their interests, and this is how you can contact them.”

Creating your own website puts the pen back in your hand, and allows you to be the writer. It’s an easy way to show off a bit, so don’t be afraid to toot your own horn.

There are some very user friendly website builders out there, like Squarespace. Website builders like Squarespace makes creating a website easy with predesigned templates and layouts to choose from. All you have to do is add text and images and you’re on your way. Just make sure your url contains your search term!

Start a blog
Just like a website, a blog is also an easy way to get your name out there and offer up some fresh content. Keep your blog SEO friendly, and associate positive key terms with your search term.

This can actually be pretty enjoyable, it gives you an outlet to write about the things that interest you, or things you know a lot about and could possibly help others by sharing some valuable insight on it.

Create a network for yourself
Now that you’ve got a handful of social media accounts, and a beautiful new website showcasing you and your talents, it’s time to tie it all together and create a network.

The idea is to cross reference yourself to build up the authority and SEO of the platforms. In your posts, tweets, pages and blogs, try linking interchangeably to your other accounts. This will boost each site’s performance, and help them to rank higher and higher on Google.

Make your own press release
Creating a press release for yourself and getting it shared on and outside web source other than one of the accounts you own will give you outside linking and validity to your own accounts.

When an outside credible source links to one of your sites, Google will read that as a friend vouching for you. The more friends you have vouching for you, Google will begin to read your sites as more meaningful than any fake news, and ultimately bury your negative search results.

Stay consistent
Lastly, it’s important to stay consistent and post regularly on your social accounts and blog. You want to avoid coming off as “spammy,” so just do your best to stay truthful and look at it as a way to take back control over your own personal brand. It might take some time, but in the end the secret to success is constancy of purpose.

Following your personal branding – if you don’t have a personal brand, now’s the time to make one – make your presence active by interacting with others online. This will help you get publicity and help your branded voice appear across the web.

As a rule, every comment or online interaction should be intelligent, grammatically-correct, and spell-checked. This lowers the risk of your created content contributing to your negative reputation instead of helping you get rid of it. If you’re emotional about a topic, either don’t reply or wait 24 hours to revisit what you’re saying so you can be sure it’s posted from a clear mind.

Finally, remember that anything you post online can be immortalized, so you don’t want to argue with or insult anyone, no matter how incorrect they are.

Link Between Your Sites for Better Rankings

Google uses links between websites as a factor in its search ranking algorithm. This means that linking between your sites and social media profiles can help your positive content appear higher in search results and increase their suppressive power against your negative items.

Link to each of your social media accounts on your personal website, and do the same on professional profiles like LinkedIn. Then, link to your personal website and professional profiles from your personal social media accounts.

Whenever possible, insert links to your profiles and accounts in ways that are useful, intelligent and unobtrusive. Don’t spam links, but if you’re linking your personal website in your Twitter bio, for example, this can help in your rankings and have a positive impact on your reputation.

Target Negative Keywords

An in-depth look at your search results should help you identify negative keywords to target so you can take them back, in effect. What this means is identifying negative keywords that are associated with the harmful items in your search results – ones that people might be using to specifically look for this information – and writing quality, positive content that uses them.

Keyworded writing, or search engine optimization, isn’t easy, but it’s one of the most effective ways to get rid of negative results. For example, if “your name” brings up positive things, but “your name CEO” brings up negative items, your target keyword will be “your name CEO” when you begin producing content.

Take time to research SEO and content writing before you begin this process, otherwise, you could accidentally make the problem worse. If you don’t have the spare time to educate yourself and do it right, hire a professional SEO writer to handle your content production across each of your accounts and websites.

The longer this content is online, the better it’ll rank in Google and the more effective it’ll be for fixing your name.

Remove Any Results You Control

After exploring your negative search results, bookmark each of them so you know what’s where. Remove any results that you control – for example, distasteful pictures on an old social media website – by logging into your account and deleting the content.

The chances of you having control of all negative content are generally low, but some people are lucky enough to have a quick solution to their issues like this. It may take several weeks for the results to stop showing on Google, but if you’ve deleted the posts, they won’t load in when clicked on. The key to any online reputation management is patience.

If you don’t control a post, but you think you have a chance of getting it removed based on the site’s privacy terms, contact their help team directly and make your case. Most sites take weeks or months to respond or are completely unresponsive, but others will rectify your issues in a timely manner.

Note that some sites may request a fee for the removal of negative content about you and/or your business.

Check with Search Engine Administrators

When negative search results violate your privacy, you can occasionally get help from the authorities – namely, Google or an attorney. Contacting Google and other major search engines regarding a negative item is often worth a shot, though success rates are generally low. Just as you would if you’re contacting a webmaster directly, contact the search engine to succinctly, clearly make your case and then wait for a reply.

In extreme cases, you may want to involve an attorney who’s skilled in online reputation disputes. This is a case-by-case decision that you should make only after having consultation meetings with a few experienced professionals in your area. It can be exceedingly costly to take a website to court over a negative search result, and the results aren’t guaranteed, but there is a precedent for success.

Often, the better approach for this is to work with an online reputation firm that staffs legal professionals skilled in these disputes. This can save you money and yield better results in many cases.

Own Your Personal Domain

If you didn’t purchase your personal domain when you claimed your social media accounts, now’s the time to do so. Purchase domains with your business name, personal name and any nicknames you’ve been known by that are associated with your negative results. This might seem costly, but it yields excellent results.

Once you own these domains, make sure you keep them active just as you would with your social media profiles. Keep a blog for quality content that helps protect your name and interact with other blogs on the same topic for better application of your website’s potential.

If you’re not sure how to manage or design a website, this is often best left to the professionals. Hiring a personal web designer can be pricey, but it’ll yield great results. Alternately, you can work with a reputation management team that staffs web designers and content creators. This often saves money and keeps content more focused on the keywords that need to be targeted.

Become an Expert

If you can become an expert in your field, you’ll have a much easier time maintaining a positive name in search results. Respected experts are talked about on a number of large media sources that’ll rank well on Google, further suppressing negative information about you or your business. Your personal website is an excellent medium to begin establishing your position as an industry leader.

Take this further by holding seminars, speaking at large conferences, writing instructional guides, getting books published and otherwise claiming your position as a knowledgeable professional.

As you establish yourself as an expert, consider attending classes and earning new certifications. This can help you network, making it easier to get known as an expert, and open doors to opportunities that’ll support your cause. Furthermore, it’ll list your name on certification sites in some cases, which adds more positive content to the web about your name.

Make a Search Result Management Plan

Each of these steps is just an element of a quality search result management plan. Sit down to define not just your brand, but your goals for your online reputation. Make step-by-step plans to help you achieve these goals and follow them carefully.

Every thirty days or so, check in with your management plan to update milestones and adjustment where necessary. For example, if your search results are changing faster or slower than anticipated, your timeline will need to change to reflect this progress.

Your management plan should be well-defined with clear goals that will take you where you want to go in your career. It can be more than a way of fixing your name on Google – if you do it right, this plan can set you up for a new phase in your career. It can also protect your name from future negative content, giving you security and peace of mind.

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Work with a Professional Team

Managing your online reputation isn’t easy. It requires dozens of hours of dedicated work every month, whether you’re up to it or not. Inconsistency with your online reputation management will raise red flags for Google and might work against your goals.

If you don’t feel that you have the time to manage your online reputation, working with a professional online reputation management team is the best option. Find a team that specializes in addressing negative search results and has a record of success with past clients in similar situations to yours.

Don’t work with the cheapest team or the one that promises overnight results. Reputation management professionals cannot change your search results in a day, or even a month, of hard work. It takes months of dedication to produce quality results.

If you’re wondering if it’s worth your time to follow these steps and fix up your search results, the answer is yes. The front page of Google is the new business card, and you’ve judged accordingly, whether or not the results are fair or true.

Any efforts for online reputation management are more than worth it.

Protect your online reputation by building a barrier around your name. This can help eliminate negative search results using suppression, shield you from future attacks and otherwise improve your name from anything that’s less than flattering.